Compared to other channels, email ranks No. 1 in ROI—with more than a £25 return on every pound invested.

Driving consumer engagement requires an email marketing strategy that utilises a contextual view of every customer. Sending irrelevant and untimely emails means losing out on market share. Fortunately, there’s always room for improvement by focusing on creating contextual emails that deliver timely and relevant offers to your customers.

Relevancy drives engagement; engagement leads to conversions and conversions lead to revenue. Is your brand making sure your emails are engaging customers across this highly lucrative marketing channel?