The traditional marketing process is broken. Pushing out your message to the masses via print advertising, cold calling, TV and radio advertising and unsolicited email, is becoming less effective and increasingly expensive.

On the other hand, inbound marketing is all about attracting potential customers with high-quality, targeted, content and nurturing those potential customers until they're ready to buy.

"The great challenge of our current media landscape is capturing and retaining user attention" ~ Nicco Mele.